August 11, 2025
TOGETHER WITH
Good morning.
Today’s roundup:
1) AI in Search is driving more queries and higher quality clicks.
2) Reddit CEO warns Google: ‘Just about anybody using Google will end up on Reddit’.
3) Apple Business Connect Supports UTM Parameters For Action Links.
Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subsequent conversions.
4) OpenAI released GPT-5, a big upgrade to ChatGPT. Here’s what to know..
5) Yelp announces Local Co-branded Showcase Ads, giving national brands a platform to spotlight local businesses.
6) Study: Advanced Personalization Linked To Higher Conversions.
7) TikTok Publishes New Report on How To Improve Marketing Attribution and Focus.
8) Bing Webmaster Tools adds device and country data filtering options.
9) Google Pitches Ads in AI Search Responses to Marketers.
10) Google AI Mode Button Now In Search App.
11) Google Ads On If Negative Keywords Train Smart Bidding.
12) Microsoft Advertising Audience Planner Updated.
More insights to explore…
How generative answers are changing the user journey.
Google Cautions Businesses Against Generic Keyword Domains.
New WhatsApp Tools and Tips to Beat Messaging Scams.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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