December 21, 2020
Good Morning.
Today’s roundup:
1) This popular WordPress plugin has a serious security vulnerability affecting +1 million websites.
All website owners don’t need to worry, a patch to fix this problem has been issued for the critical file upload vulnerability. According to WordPress, websites that are using the Contact Form 7 plugin version below 5.3.1 and have file upload enabled on the forms.
2) Study: Influencer impact up 57% amid shift to Instagram Stories, TikTok
Source: Klear – Top 10 industries engaging in sponsored collaborations in 2020
3) Walmart partners with TikTok for livestream shopping in-app.
4) Oracle uncovers large CTV ad fraud operation.
5) Seven underrated Google Analytics features that boost performance.
6) 4 of the worst content campaigns in history (and lessons to learn from them).
7) Snapchat’s most inspiring AR campaigns of 2020.
8) PayPal Plus and Stripe form part of new e-commerce infrastructure.
9) 5 ways to ace your YouTube SEO strategy for 2021.
10) How to use heatmaps to level up your content marketing game.
11) A Facebook bug exposed Instagram users’ personal email addresses and birthdays.
12) Google tests interactive search results.
Source: SEJ
13) Google: We do not prioritize crawling, indexing or ranking by platform.
14) The secret of successful viral marketing and advertising campaigns.
15) Google Shopping vs Facebook Ads for your e-commerce store.
16) Shopping for a beauty product gets new Google ‘Try-It’ interface.
17) Google fully explains what caused Monday’s multi-service outage.
18) How to find your brand voice on Twitter.
19) Google: Websites with any adult content won’t show rich results.
20) Five mobile games that broke the $1 billion revenue barrier this year.
Have an awesome week!
— Itay Paz
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