June 29, 2020
Happy Monday and Happy National Hugging Day. A new week begins, give your loved ones a great hug…
In today’s edition:
Google Gives News Publishers 80% Of The Ad Revenue
Bing Brings Visual Search To Product Ads
Hackers Use Google Analytics to Steal Credit Cards
Growing Your Business & Website By Going Viral
Now Sending: Business Messages Via Google Maps & Search
Have an Amazing Week!
— Itay Paz
Google today stated that news publishers using Google Ad Manager are keeping over 80 percent of the revenue, when an ad is shown programmatically through Ad Manager.
Google Ad Manager is the Adserver normally used by publishers that sell ads programmatically or directly to advertisers.
Adsense, Google’s platform for small publishers, is taking a cut of 32%. In general, more 12% than Google Ad Manager while when ads are sold directly, just using the ad serving technology, news publishers keep over 99 percent of the revenue.
Read more here.
Is there something you’ve always meant to do, wanted to do, but just … haven’t? Matt Cutts, the first appointed as acting administrator of the United States Digital Service suggests: Try it for 30 days. This short, lighthearted talk offers a neat way to think about setting and achieving goals.
Watch the Ted Talk here.
Upviral is probably the best viral referral marketing tool that helps you to grow your business or website by running viral giveaway campaigns, viral contests & viral product launches with a simple interface an implementation process.
UpViral rewards & sweepstakes are the fastest way to grow your business online – The Morning Dough is using UpViral’s system to give you rewards as you refer new & relevant subscribers to the newsletter.
Test Your Site for Free here.
Use our referral link to receive a 10% bonus on your first payout.*
Who is Pipeline and why do you want to join them?
Pipeline is an evolution of the Jumbleberry affiliate program, built to support high volume affiliates and advertisers who capitalize on market trends. If you are looking to run bigger campaigns with the highest possible EPCs, clockwork-like weekly payouts and the support of the best people in the industry, Pipeline is the network for you.
- Exclusive campaigns and competitive CPAs
- State-of-the-art platform
- Multi-event tracking with redirectless links
- Weekly net 4 payments
- 11+ years in business
… and so much more!
By signing up to Pipeline you get access to a proprietary performance marketing platform with technology and tools that help you do what you do best, build profitable ad campaigns easily and conveniently. Their platform offers tracking support, access to creatives and funnels, provides visibility into your campaigns and, to sweeten the pot, it’s mobile-optimized so you can always stay on top of your campaigns.
* promo applies upon reaching the network minimum
Hackers are using Google Analytics to steal credit cards, passwords, IP addresses – basically everything shared with a hacked site. Once the site has been compromised, the attacker uploads code that siphons off information that users share on the site, like passwords and credit card numbers.
You should check the Google Analytics code is on your site to make sure it was completely replaced then that would be noticed because the analytics would be reporting no traffic.
Read more here.
What Is A Freemium?
A combination of the words “Free” and “Premium” the term freemium is a type of business model that involves offering customers both complementary and extra-cost services. It begins with a simple and basic services for free for the user and more advanced services or additional features at a premium.
A great example is Zapier services as shown below.
Microsoft is closing all of its retail stores for good (The Verge)
Google will now auto-delete your location history after 18 months (SEL)
Is your business ready to start using LinkedIn Ads? (Marketing Land)
Google lets businesses highlight their online services (SEJ)
Slack promised to kill email, and Slack Connect might just do it (The Verge)
YouTube showcases top ad campaigns as part of its 2020 NewFronts presentation (Social Media Today)
Written by Itay Paz
Got this email forwarded form a colleague or a friend? Subscribe to get yours for free here
Help us improve the Morning Dough – We’d be happy to hear from you with feedback on this newsletter issue and topics that interest you for future newsletters (simply reply to this newsletter).
Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel