September 15, 2025
TOGETHER WITH
Good morning.
Today’s roundup:
1) New Features to Connect Your Web and App Advertising in Google Ads.
2) Google admits the open web is ‘in rapid decline’ — reversing earlier claim that traffic is ‘thriving’.
3) Report: Almost All ChatGPT Users Also Use Google.
New data from Similarweb shows that almost all ChatGPT users also use Google, but only 15% of Google users also use ChatGPT. This shows that Google, for now, is still super dominant, despite ChatGPT’s growth.
4) Google Ads AI Max For Search Campaigns Globally Available & More.
5) Meta expands Reels, Threads, and AI tools to boost brand-building.
6) TikTok touts 2x purchase lift with Search Ads.
7) Reddit launches Pro tools for publishers.
8) Beyond Paid: The Hidden Organic Shockwave from Amazon’s Google Shopping Exit.
9) FTC Launches Investigation into Potential Harms of AI Chatbots.
10) Google Ads AI MAX Metrics: Expanded Matches & Expanded Landing Pages.
11) Google: Go With Traditional TLD Even If You Need A Hyphen In Domain Name.
12) Google Search Tests Alternatives To People Also Search For.
More insights to explore…
ChatGPT traffic rivals organic search engagement: Data.
Ranking in Google doesn’t guarantee visibility in ChatGPT: Study.
WordPress Versus Everyone: The Top CMS For Core Web Vitals.
Have an awesome week!
— Itay Paz
Itay PazFounder & CEO
Morning Dough
Follow Itay: Twitter / Facebook / Linkedin
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