Morning Dough
💰 A Disaster is approaching (not what you think)
To: Dough Readers

November 13, 2020

Morning Dough

Good Morning.

A few things happening:

1) Watch this video on Google Search Quality Evaluators/Raters.

Source: Google

2) A data disaster is approaching, and most businesses aren’t ready for it, are you?

3) Advertiser: Google smart shopping campaigns can report fake revenues.

Source: Zatomarketing

4) Data-first marketing: A strategy to stop wasting 30% of your budget.

5) Holiday marketing: Get the data that puts you ahead of the competition.

6) How to get more leads from LinkedIn (PDF).

Source: LinkedIn

7) WhatsApp shopping button goes live – but there’ll be a cost for businesses.

8) Incredible content marketing: 6 tips for infusing credibility into B2B content.

9) YouTube announces new listening options in YouTube music.

Have an awesome weekend!
Itay Paz

BLOGGING

Big, established blogs have multiple years of performance data. Newer, smaller blogs do not. It can feel like you’re operating in a vacuum. It’s hard to come up with reasonable answers to questions like “how is our content marketing doing?” and “how many pageviews is good for a blog?”

To level the playing field a little, we analyzed 150 million pageviews of data to set some benchmarks for small blogs (those getting fewer than 10,000 pageviews per month). If you need realistic traffic goals for the upcoming year, start with these:

Source: Animalz

Read more here.

SEO

The internet is founded on links. Without links, it would be like a city without roads, sidewalks, or trails. Isolated buildings might stand taller than anything for miles around, but no one can get there, so what does it matter?

Links are also the foundation of how Google’s search works. Beneath all of the search ranking factors, beneath all of the technical aspects of SEO, beneath user experience and site speed, is links. Google was founded on analyzing links to and from websites, giving them weight and value, and ranking sites based on them.

In 2005, the Nofollow attribute was created in 2005 as a way of fighting comment spam but became a daily use for marketers and webmasters, most don’t know when they need to use it and how to use it the right way.

Read more here.

SOCIAL MEDIA MARKETING

Back in the day, businesses could get by with no social media presence.

Not anymore.

Today, social media marketing is an integral part of the marketing mix.

Whether you are a service-based brand or a B2B company, a startup, or a brick-and-mortar business, you can’t succeed without investing in social marketing.

With people spending a significant 2 hours and 24 minutes on social media, the stakes couldn’t be higher. Thus, smart brands create a social media marketing funnel alongside their sales one to maximize growth.

Discover how to build a high-converting social media funnel that generates traffic, leads, and sales.

Read more here.

COPYWRITING

Copywriting, like all writing, is a combination of inherent skill and hard work. The words on the page – or screen, or billboard – have to fit together exactly right to evoke emotion. They have to resonate with the readers to provoke the intended response.

While anyone can learn to sell a product, not everyone knows how to make readers feel something about buying a product.

Great copywriting does exactly that – here are 15 amazing copywriting examples, written by 8 brands and experts.

Read more here.

Itay Paz

Itay Paz
Founder & CEO
Morning Dough
Follow Itay: Twitter / Facebook

Copyright 2020 Morning Dough. All rights reserved.
POBox 1822, Kadima, 6092000, Israel

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