What does a Social Media Manager Do?

Discover what does a social media manager do, what are the main tasks and responsibilities doe the social media manager has and how to become a successful social media manager.

As brands around the world continue to rely on social media to reach their target audience, there is an increasing need for social media managers.

In this guide, you’ll learn how to become a social media manager with no experience. I will break down all the skills you need to develop, where to look for work, and how to best position yourself to land consistent clients.

What are a Social Media Manager Main Tasks?

Social media managers have a variety of responsibilities when it comes to marketing and building a brand’s online presence. This includes:

1) Social Listening – Social listening involves monitoring the needs and perceptions of your audience around the web. It also requires social media managers to monitor their brand’s reputation online to be able to quickly solve any issues that affect the image of the company.

2) Social Influencing – Another important responsibility of social media manager, social influencing consists of establishing the authority of your brand across different social channels. This is usually done through creating, distributing, and sharing valuable and engaging content.

3) Social Networking – As a social media manager, you will need to find and connect with influential and authoritative figures and brands in your target market. This allows you to reach a larger audience while also strengthening the reputation of your own brand.

4) Social Selling – Social selling allows you to turn the interest you generate for your brand into a steady flow of leads and customers.

If you are managing an eCommerce business, you can even sell products directly on many social platforms like Instagram and Facebook.

What are the Day to Day Tasks of a Social Media Manager?

Here are some of the common tasks involved in managing a brand’s social media presence:

1) Scheduling posts.

2) Setting up profiles.

3) Creating graphics.

4) Responding to customer service inquiries.

5) Finding relevant content to share.

6) Optimizing profiles and posts for organic reach.

7) Reporting reach, traffic, and other important metrics to important parties.

Social media managers can specialize in their services and do not necessarily need to provide everything on this list, but they should be competent enough to give clients a robust service worth the investment.

Clients want to keep things as efficient as possible and do not want to hire a handful of social media managers just to handle basic tasks.

What Skills does a Social Media Manager Need?

To effectively fulfill all these responsibilities, social media managers need to develop a variety of different skills.

Here are some of the most important skills you will need to become a social media manager:

1) Copywriting.

2) Graphic design.

3) Customer service.

4) Research skills.

Read more here.