Social listening tools are technologies that enable social media marketers to keep tabs on what customers and prospects have to say about the business, product, service, content, support and more.
Social listening tools are monitoring the brand’s social media profiles for customer feedback, direct mentions of your brand, and any conversations with relevant keywords, topics, competitors, or industries. This is followed by an analysis of that information. Any resulting conclusions will help you determine the best ways to improve your social media strategy, brand awareness, and social presence.
What is Social Media Tracking?
Social media tracking is often referred to as social media monitoring. It entails identifying and responding to mentions of your brand on social media via comments, direct messages, and more.
You might think about social media tracking as the first step in the process of understanding what your audience thinks and says about your brand on social.
Then comes social listening which entails gathering insights about how your company is talked about and mentioned. This is followed by an analysis of that data.