SOCIAL MEDIA MARKETING

How to Switch to an Instagram Business Profile?

Source: Instagram Business Account

Many marketers are asking themselves, should we use the common personal Instagram account for the business or should I switch to an Instagram business account.

How do you know I’m serious about sharing information about setting up Instagram Business accounts? I had “Taking Care of Business” playing in my head the entire time I was writing this article and didn’t even complain once.

Yes, it’s annoying to have Canadian legends Bachman Turner Overdrive essentially living in your brain.

Yes, some might call me “hero” for overcoming this distraction to get you all the gritty details about Instagram Business profile management and maintenance.

But I don’t need your pity or your praise. I just need you, my Instagram-using brethren, to have the facts to make an informed decision about Instagram business profiles.

So don’t let my earworm-suffering be for nothing. Read on to learn which type of Instagram account is best for you, and whether you’ll be taking care of a business account (every day, every way) in the near future.

What are the Benefits of an Instagram Business Profile?

On the surface, an Instagram business profile seems like it’s an exclusive club, but really, anyone can join up.

It’s free to have an Instagram business account, and there are no specific requirements in terms of followers or content.

But if you need 10 reasons why you should consider giving it a whirl, good news: I am just itching to do a countdown here.

1) Your Instagram bio gets an upgrade

2) You can schedule posts

3) Access to Instagram insights

4) Set up an Instagram Shop

5) Access advertising options

6) Create quick replies

7) Approve branded content tags

8) Add links to Instagram stories

9) Manage your messages better

10) Gives your profile some gravitas

How to Switch to an Instagram Business Profile?

Ready to take the leap into a business profile? Here’s your step-by-step guide.

1) Open up your Instagram profile, and select the menu at the top right corner (the icon of three horizontal lines).

2) Tap Settings.

3) Tap Account.

4) Tap Switch to professional account, switch to professional account.

5) Choose a descriptor for your business — whether that’s a grocery store, an artist, a band, or a clothing brand. You’ll have the option to display this on your profile or not.

6) If you’ve selected a category that may be considered a business, you’ll be presented with the option to self-identify as a business or a creator. Select business.

7) Review your contact information, which includes your phone number, physical address and email. These will be publicly visible on your profile, but you can edit or remove at any time.

8) Connect your Instagram account to your business’ Facebook Page and click Next. (Note that you’ll need admin access to the Facebook Page in order to do this.)

9) You’ll be prompted at this point to complete your profile, invite friends, and share photos and videos. Your business account is all set to go.

 

Read more here.

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