How to Write Social Media Posts for Business

Discover how to write social media posts for business and get the list of the top 9 tips for writing engaging social media captions you should consider using for your social media posts.

Small but mighty, the caption is often overlooked. But wield it well and it can work wonders for your social content. Here’s how.

Captions shouldn’t be tacked-on as an afterthought. A good social media caption has the power to attract, engage, and convert fans. So why aren’t brands putting more focus on their caption content?

In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well.

What are the Benefits of Great Social Media Captions?

Digital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. And social media is on an upward trajectory with a predicted 4.41 billion users by the year of 2025. Global lockdowns pushed businesses to focus heavily on their social media strategies and reevaluate their sales and marketing models.

So, that means more opportunities for online sales or conversions, but it also means more competition from rival brands.

To capture attention and stop social media users mid-scroll, it takes a great image and a winning caption.

“On Instagram, strong imagery is what stops users in their feed. However, captions are what drive engagement,” says Stephanie Cartin, co-CEO at Socialfly, a New York City agency.

Whether you want more fans, increased revenue, or virality, captions can deliver. And it’s not only for businesses.

Charities, news reporters, and photographers use captions to drive brand awareness.

Caption Writing: Basics

Before we get into techniques, let’s reiterate the basics of caption writing.

Spelling and Grammar

Though grammar rules are looser on social media, they still exist. Regarding spelling, you have no excuses! Double-check posts before they go live, even if you’re a writer.

Remember your character limits

The number of characters you have is different on each platform:

* Instagram 2,200

* Facebook 63,206

* Twitter 280

* LinkedIn Company Update: 700

* Tiktok: 140 characters

Remember those limits when you craft a campaign that spans all the networks.

Write like a human

The days of writing cold robotic captions on social media are long gone.

Captions can be written in 3rd person but usually 1st works best: “We would love you to join us for a webinar” instead of “Content works Agency invites you to join a webinar.”

Keep Your Social Media Captions Simple

Asking multiple questions or trying to make too many points in one caption is confusing. It will probably result in zero engagement.

Writing Social Media Posts for Business 

Here is the list of the top 9 tips for writing engaging social media captions you should consider using for your social media posts:

1) Create social media captions with intent.

2) Tell a story.

3) Write the important stuff first.

4) Ask a question.

5) Invite fans to tag their friends.

6) Get those hashtags right.

7) Use emojis.

8) Use tagging in social media captions.

9) Use Humor.

Read more here.