SOCIAL MEDIA MARKETING
How to Make Your Facebook Group Grow?
Source: Facebook Groups
Discover how to grow a Facebook group from 2 billion active monthly Facebook users where more than 1 billion of those Facebook users are already participating in Facebook Groups.
Creating a group of your own is an inexpensive and effective way to reach your target market.
If you’re not already familiar with Facebook Groups, it’s essentially a community within Facebook’s platform that users can join, and participation is encouraged. Groups are built around common interests or goals, like cooking or running, but there are plenty of business-focused groups too.
In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business.
By the end, you’ll know more than most Facebook marketers about taking a Facebook Group from nothing to something spectacular.
Who is Your Facebook Group For?
The first thing you need to figure out about your group is who it’s for.
If the goal of your group is to generate leads for your business, your group should attract your ideal customers.
For example, say you’re a graphic designer who wants to work with small businesses or startups. Your group should provide valuable tips for small business owners, like how their brand can make them stand out.
It’s important to have a specific target market in mind for your Facebook group.
Why do you need to specific target market in mind for your Facebook group?
First, if you can be precise in terms of who you want to help, you’ll be able to describe your group more effectively. When you can clearly communicate how your group can benefit others, you’ll easily attract new members.
The biggest benefit of clearly communicating the benefits of your group is that it becomes filled with your ideal customers instead of random people.
For instance, imagine you were looking to create a group that provided “dog training advice for Labrador owners.”
Which group do you think your target audience would like to join most?
A group called ‘dog training,’ or a group called ‘dog training for Labrador owners.’
I bet you chose the second one, right?
That’s because the second one sounds like it’s more tailored to the needs of someone who has just adopted a Labrador and is in need of training advice specific to the breed.
The sense of community in the second group is also likely to be higher because there’s an increased level of commonality too. People join groups to be around others like themselves.
So, that’s one reason why you need to be precise when setting up your Facebook group.
The second reason is that it makes it easier for people to find your group.
One of the main ways new people will find your group is by searching on Facebook. There are 2 billion daily searches on Facebook.
If you give your Facebook group a specific, keyword-rich name, it will be easier for people to find. Using our Labrador example above, it’s likely to show up for the term “Labrador dog training” but could get lost in thousands of search results for just “dog training.”
Read more here.