SOCIAL MEDIA MARKETING

FTC Investigating Issues Orders to Nine Social Media and Video Streaming Services

The FTC has announced on its website that it had issued orders to nine social media platforms and video streaming services that are seeking data about how they are collecting, using, storing and presenting information.

The FTC is issuing the orders  under Section 6(b) of the FTC Act, which authorizes the Commission to conduct wide-ranging studies that do not have a specific law enforcement purpose. The orders are being sent to Amazon.com, Inc., ByteDance Ltd., which operates the short video service TikTok, Discord Inc., Facebook, Inc., Reddit, Inc., Snap Inc., Twitter, Inc., WhatsApp Inc., and YouTube LLC. The companies will have 45 days from the date they received the order to respond.

The FTC is seeking information specifically related to:

1) How social media and video streaming services collect, use, track, estimate, or derive personal and demographic information.

2) How they determine which ads and other content are shown to consumers.

whether they apply algorithms or data analytics to personal information.

3) How they measure, promote, and research user engagement.

4) How their practices affect children and teens.

Read more here.

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