SOCIAL MEDIA MARKETING

How to do Social Selling the Right Way?

Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales pitch.

That’s an example of social selling done wrong. Too many treat social selling today like how college guys act at a bar. They try too close, way too fast.

Social selling – and its close, enterprise cousin, account-based marketing (ABM) – are both marketing buzzwords. However, social selling gets a particularly bad rap because there are many people who disguise slimy sales tactics – like what I shared above – as “social selling.”

We’ve gathered nearly 50 sales pros to share how they use social selling tactics to build rapport with their prospects and close more deals.

Read more here.

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