SEO
Zero Click Searches
Source: Google
A zero-click searches, also called a zero-click SERP, is a term for a search that the answer is displayed directly at the top of a Google search result and there is no click generated from Google to the website that has provided the answer.
Zero Click Searches Intent
The search intent of the user is satisfied without having to click any actual search result links.
Zero-click searches are common on mobile and voice searches now because users are usually looking for short and practical answers to specific questions on such devices.
Zero Click Searches Example
Examples of zero-click searches include:
1) Database-style searches: Search queries around dates, time and time zones, currency conversions, age and names of people and products, etc.
2) Dictionary and encyclopedia-style searches: Search queries around “what is”, “definition of”, etc.
3) Map direction-style searches: Local search queries like “near me”, “chinese restaurant”, etc.
What are the Types of Enhanced Search Results?
Enhanced search results can take many forms including:
1) Instant Answers.
2) Knowledge panel.
3) Calculators.
4) Definitions.
5) Google Maps.
How Zero-Click is Impacting Your SEO Strategy?
Read more here.
