SEO content is a website content which has been optimized for specific keywords or key phrases for the purpose of getting this webpage ranked high in the SERPs.
One important element of on-page SEO is content SEO. In short, content SEO is about creating and optimizing your content so that can it potentially rank high in search engines and attract search engine traffic.
In this post, you will learn what is content SEO and how to optimize your content for search engines and users using best practices:
A) What is SEO Content
B) What types of SEO content are there?
C) How to Optimize your Content for SEO
D) What’s your SEO Content Strategy?
To understand what we mean by SEO content, you first need to have clear in your mind what is the main purpose of SEO, what types of content are there, and what is content optimization.
Search engine optimization or SEO is the process of optimizing your website for achieving the greatest possible visibility in search engines.
The SEO process involves a number of steps that are usually grouped into the following: technical SEO, On-Page SEO, and Off-Page SEO.
Content SEO is part of On-Page SEO.
Here is an overview of the On-Page SEO process highlighting the role of content SEO.
As you can see, on-Page SEO starts by optimizing the page title and h1 heading, and then it’s all about the content found on the page.
Your overall goal with content SEO is to write SEO friendly content so that it can be understood by search engines but at the same time to satisfy the user intent and keep them happy.
What are the SEO Content Types?
Before we get into how you can optimize your content, let’s see what we mean by content.
Content can have different forms. It can be text, images, videos, audio, infographics, or a combination of these.
In general, the different types of content are:
A) Blog Posts: The most widely used format. It can be a combination of text, images, and video. Can be news type of articles, lists, how-to guides, press releases, or general information.
B) Static Pages: Content found on static pages of your website like the ‘About us’
C) Product pages: Pages promoting specific products or services.
D) Landing pages: Pages designed specifically to be used in PPC campaigns or as the first page users see when they visit your website.
How to Optimize your Content for SEO?
Regardless of the content format, there are some guidelines you can follow every time you publish content on your website to ensure that is SEO optimized.
1) Content optimization starts with keyword research.
2) Use keywords in the title, heading, and body of your content.
3) Always use text to accompany your non-text content.
4) Satisfy the user intent and make it clear from the beginning.
5) Write long-form content.
6) Add internal links to other related content on your website.
7) Add external links to other high-quality websites.
8) Make it easy to read.
9) Optimize non-text elements.
10) Use schema markup to describe your content to search engines.
11) Group related pages together into categories.
12) Always provide users with a CTA or exit point.