What is Organic Search in Google Analytics?
Discover what is organic search in Google Analytics and the best 15 use cases that show how our experts use Google Analytics for SEO.
Organic Search in Google Analytics
Did you know that 67% of all clicks go to the first five organic results in a search engine?
SEO is more important than ever. Advertising is getting the big bucks in terms of marketing spend–but people are steering clear of paid ads in search engines in favor of organic results.
So, how do you reach page #1 and be in with the chance of driving even more traffic to your website?
It’s unlikely you’ll do it alone or that a single strategy will work.
You need to constantly measure your SEO performance, change what isn’t working, and continue with what is.
What is SEO Analytics?
Before deep-diving into how Google Analytics can help you track, measure, and improve your SEO efforts, let’s take a general look at SEO analytics.
SEO analytics refers to the process of collecting, tracking, and analyzing your marketing data with the core aim of growing your website’s organic traffic.
This is exceptionally useful as it allows you to identify improvement opportunities, gain a deeper understanding of your website’s data, and ultimately maximize ROI on your SEO efforts.
Luckily, there are great SEO analytics’ tools available for measuring your SEO data. One of the most commonly used free SEO analytics tools is Google Analytics.
How Does Google Analytics Help SEO?
Google Analytics contains valuable data that your business can use to monitor (and improve) SEO performance) from keywords to your website’s top referrals and so much more.
15 Ways to Track Your SEO Efforts Using Google Analytics
Here are 15 use cases that show how our experts use Google Analytics for SEO:
1) Sync your Search Console account.
2) Create SEO-related goals.
3) Use the organic visitors’ segment.
4) Compare non-organic visitors to organic.
5) Find top-performing content.
6) Look at top-performing landing pages.
7) Use the Content Drilldown report.
8) Add annotations to track content updates.
9) Use the Multi-Channel Funnel report.
10) Track keywords in Google Analytics.
11) Find referral sites.
12) Manage your PPC spend.
13) Check how Google views your website.
14) Create custom dashboards.
15) Set up alerts.
Read more here.