SEO

What is Keyword in SEO?

What is Keyword in SEO?

A keyword in SEO is a search engine optimization term describing to the search engines what is the content or topic of a specific webpage. Keyword in SEO purpose is to help the search engine determined on which queries to show a specific webpage.

What is keyword in SEO Example?
Keyword in SEO is referring to ideas and topics that define a specific webpage content allowing the search engines show the page within the relevant search queries. For example, a webpage that has a keyword “Jobs”, is more likely to include content about Jobs listings, Jobs Searching or a webpage that has a keyword “Disney”, is more likely to include content about Disney’s parks, Disney’s products or history.

What Exactly is a Keyword in SEO (Beginners Tutorial)?

While doing keyword research, you may find more than a single keyword in SEO, it is called Keyword Phrase that can be also Short Tail Keyword or Long Tail Keyword:

What is Short Tail Keyword?
Short Tail keyword is a keyword phrases that has two to three words only specifying to the search engine the topic of the webpage. For example, the short tail keyword “Jobs in Texas” are specifying this page has information of Jobs in Texas. Short Tail Keyword has less searches than a single keyword but more than long tail keyword.

What is Long Tail Keyword?
Long Tail Keywords is keyword phrases that has four words or more

specifying to the search engine the topic of the webpage. For example, the long tail keyword “Part-time Jobs in Houston Texas” are specifying this page has information of part time jobs in Houston Texas. Long Tail Keyword has the lowest searches in comparison to short tail keyword and a single keyword.

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