SEO
What is Enterprise SEO?
Discover what is enterprise SEO, what makes an enterprise site, how does enterprise SEO differ from traditional SEO and why an enterprise SEO plan matters for large organizations.
Enterprise SEO
What makes an enterprise site? How does enterprise SEO differ from traditional SEO? Check out why an enterprise SEO plan matters for large organizations.
More pages, more visibility, more problems.
SEO can be challenging enough, but when your pages and links number in the thousands or even millions, it’s a whole new ballgame.
The stakes are higher, and there are more internal stakeholders to satisfy.
Successful enterprise SEO makes a website eclipse the competition in its category and improves online brand perception.
On the flip side, enterprise SEO failures can have a substantial impact on revenue and brand reputation.
A major news story can send a flood of traffic to your site.
A technical issue can tank your products’ ranking in search results.
Plus, there are challenges that are just a matter of scale.
An acquisition can add thousands of pages (and all the problems that come with them) to your site overnight.
And that’s what sets enterprise SEO apart.
The sheer scale and impact of the site’s performance require skills that go well beyond traditional SEO.
What is an Enterprise Site?
There’s no general consensus on what makes an enterprise site.
But the common thread is that the number of pages on the site, and the impact they have on revenue and the company’s reputation, are key identifiers.
One school of thought says it’s all about the size of the site.
A high volume of pages (1,000+) and brand authority are determining factors for an enterprise site.
A small business has less than 50 employees but thousands of pages on its site. Plus, it’s seen as a leading authority for marketing thought leadership.
By this logic, it’s an enterprise site.
There’s another school of thought that says enterprise sites are determined by the size of the organization working on the site.
The logic behind this line of thinking is that, if a business needs a big team to maintain its site, then the site must be important for generating revenue and brand recognition.
Regardless of what school of thought you fall under, all enterprise sites have some things in common:
1) Why Enterprise SEO Matters.
2) Traditional Fixes Don’t Always Work.
3) Internal Collaboration Is Critical.
4) Competition Is Stiff.
Read more here.
