Duplicate content is a content that was copied from one source and appears in more than one website that can cause a penalty by Google search engine.
Read almost anything about it, and you’ll come away believing that your site is a ticking time bomb of duplicate content issues. A Google penalty is merely days away.
Thankfully, this isn’t true—but duplicate content can still cause SEO issues. And with 25–30% of the web being duplicate content, it’s useful to know how to avoid and fix such issues.
In this guide, you’ll learn:
A) What duplicate content is.
B) Why duplicate content is bad for SEO.
C) Whether Google has a duplicate content penalty.
D) Common causes of duplicate content.
E) How to check for (and fix) duplicate content.
Duplicate content is exact or near-duplicate content that appears on the web in more than one place. It can occur on a single website or cross-domain.
For example, if I were to republish this post at ahrefs.com/blog/duplicate-content-copy/, then that would be duplicate content. That would also be true if I were to republish it on another website.
Google states that most duplicate content is not deceptive in origin.
Duplicate content may harm your SEO performance for a few reasons:
1) Undesirable or unfriendly URLs in search results.
2) Backlink dilution.
3) Burns crawl budget.
4) Scraped or syndicated content outranking you.
Read more here.
© Copyright 2020 Morning Dough - All rights reserved