SEO
What are Rich Snippets?
Source: Google
Rich snippets, also called rich results as they are sometimes called are an enhanced version of a normal search snippet that usually includes graphical elements like images, review stars, and other visual enhancements.
Google is gradually moving away from the traditional plain blue link snippets by introducing graphical and interactive elements in its search results, on both desktop and mobile devices.
What is Google Snippets?
One of these elements is rich snippets and, in this post, you will learn everything you ever need to know about rich snippets.
A normal search snippet includes the following items:
1) Title.
2) URL.
3) Description.
4) Date (not always).
What is Rich Snippets in SEO?
A rich snippet may include one or more of the following elements:
1) Title.
2) URL.
3) Description.
4) Date information.
5) Product Images.
6) Product Reviews.
7) Ratings.
8) Price information.
9) Name of the website.
10) Icon of the website.
Notice that besides the title, URL, and description, the snippet also shows an image, star ratings, number of reviews, minutes to prepare, and total calories.
Rich snippets in just one of the available Google search results features. Other search features include:
A) Enhancements – for example showing a website’s search box within the Google results.
B) Knowledge Graph Cards – they show more details for a known topic or brand.
C) Featured Snippets – Shows on top of the results and usually provides a direct answer to a question or query. It includes text and images.
D) OneBox result – shows a tool directly in the search results. For example, when asking for the time, translation, and currency-related queries.
Read more here.
