Backlink in SEO are links that points from one domain to the other for the purpose of increasing the page rank of any webpage in the search engine results pages (SERPs). For the website that links out it is called an “outbound link” and for the website that receives the link, it is called an “inbound link”.
If you think about it, the Internet is a collection of domains, webpages and links. The term World Wide Web emerged from the fact that the various websites published on the Internet are connected together via links, formatting a web.
Backlink are generated when one website links to another. This is different than having links that point to pages on the same website. These are called internal links.
When you start learning SEO one of the words you will hear a lot is “backlinks” or “incoming links”. Why? Because they still play an important role in SEO and rankings, especially when it comes to Google.
Backlinks are not easy to get but those websites that have strong incoming links from other websites, enjoy a higher level of Google trust and this in turn translates to higher rankings.
In this post you will learn what are backlinks, what is their role in SEO and how to create backlinks for your website.
Why are Backlinks Important for SEO?
Why do all webmasters and SEO experts go crazy about backlinks and link building? What is the value of having backings pointing to your website?
The story goes back to 1996 when Larry Page and Sergey Brin (Google Founders), included the number of backlinks pointing to a website, as one of the signals used by the Google ranking algorithm.
The idea was simple, and it is valid until today: Backlinks act as a vote of trust and websites that have more backlinks than others deserve to be in a higher position in the Google SERPS.
Of course, things have changed since the early 2000s and it’s no longer a numbers game but more of a quality game i.e. websites that have more quality backlinks, get better rankings.