How to Build a Website Structure for SEO?

Discover how to build a website structure for SEO and get the top 9 most important website key structure to make your website SEO friendly.

Getting your website’s structure right is one of the most important technical SEO basics, yet it’s often overlooked.

A website shouldn’t be a random collection of pages and posts. It should be an organized collection of content that’s easy for search engines and users to navigate and understand.

In this guide, you’re going to learn how to build a site structure that works and helps your site achieve SEO success.

What is Site Structure?

Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and presented to users and search engines. It’s your website’s framework.

A good website structure makes it easy for users to navigate between pages and search engines to crawl your content and understand what your site is about.

Think about it as how pages on your website relate to one another, specifically how they branch off your homepage and are grouped within deeper directories.

And planning a site structure includes considering your:

* URL structures

* Navigation menus

* Categorization

* Breadcrumbs

* Internal linking

Why is Website Structure Important?

Whether you have a small website or a large website, site structure is an important component for success as your site structure impacts both users, in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects.

Here are the reasons why you need to take the time to properly define this for these two key reasons:

1) Website structure for users.

2) A Good site structure makes it easier to navigate.

3) A Good site structure groups content and makes pages easy to reach in as few clicks as possible.

4) Site structure for search engines.

5) Topically grouped content.

6) Highlight your most important content.

7) A Good structure makes your site easier to crawl and find new pages faster.

8) Your site structure passes link authority.

9) Helps to prevent keyword cannibalization.

Read more here.