Discover what are the best website optimization tools and how choose the right website optimization tool for you to use from these 10 best website optimization tools you should know.
Maybe you’re not using any website optimization tools. Or perhaps you’ve tried a couple, but never really given them a chance.
I hear this from a lot of marketers but let me ask you a question.
What happens to a website that never gets optimized for search and conversions? It dies.
You don’t want to sing a dirge for your site, right? You want it to flourish — and bring in paying customers.
To fulfill that goal, you need the right tools. Search engine optimization (SEO) and conversion rate optimization (CRO) have become too sophisticated for manual optimization, which is where website optimization tools come in. Your competitors have data and processing power on their side, so why shouldn’t you?
Both free and paid website optimization tools exist to help you draw more prospects to your site’s pages and convert them into happy customers. Want to know how? Read on.
What Is Website Optimization?
Website optimization involves improving the aspects of your website that contribute to traffic and conversions. Traffic comes from SEO, paid search, paid social, organic social, and other sources. Conversions come from good marketing.
More specifically, you want to optimize your site for your specific audience. What works for one audience won’t necessarily work for another. Otherwise, we’d all have more traffic and conversions than we could handle.
Website optimization tools help you figure out what you’re doing wrong — and what you’re doing right — and make sure your website has the power to draw as many people as possible and to give them every reason to convert.
Why Is it So Important to Optimize your Website?
Let’s say that you’ve written a detailed article on a topic that’s important to your target audience. You turn it into a literary masterpiece with tons of anecdotes, examples, and actionable advice.
Then you publish it. And you wait for the traffic to pour in.
Only it doesn’t.
Why? Because you haven’t optimized it for SEO. People can’t find your masterpiece because you haven’t focused on a good keyword, you don’t have meta tags filled out, you’re not using a semantically correct hierarchy, and there are no incoming links.
Result: No Traffic.
You figure out why you’re not getting any traffic, so you use the tools I talk about below to optimize for search. You include meta tags, add relevant keywords, and use H tags to help Google figure out what you’re talking about.
The traffic starts pouring in. You’re ecstatic.
But you haven’t figured out the best place to put your calls to action. There’s no form for people to sign up for your email list. Visitors can’t figure out how to buy your products or services.
Result: No Conversions.
What can we learn from this illustration? You need website optimization tools to generate traffic and conversions.
The two go hand-in-hand, as I’ll explain later on, and you can’t have one without the other if you want to boost your bottom line.
What are the Best Website Optimization Tools?
You’re with me now, right? Website optimization tools are essential for building traffic and convincing that traffic to convert on your offers.
But which tools should you use? here are the 10 must-have website optimization tools: