SEO

How to Update Old Blog Posts for SEO & Boosting Organic Traffic

Imagine the impact you would experience by almost doubling your website traffic just by updating old blog posts. You’d see more sign-ups, email subscribers, and revenue, right?

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Earlier this year, we updated 24 old blog posts. The result? A 75% increase in website traffic.

Imagine the impact you’d experience by almost doubling your website traffic. You’d see more sign-ups, email subscribers, and revenue, right?

While most teams focus on pumping out new content, the reality is, you can generate more results from tending to the content that’s already been published on your website.

Chances are, you’ve got a backlog of old content on your website, posts that haven’t been touched in the 2+ years since you published them.

But while you might not be checking in with them, there’s a possibility that your target customers (and Google) are visiting them regularly. If they’re not up-to-scratch, it could be sabotaging your entire content marketing strategy.

In this guide, we’ll talk about:

Why Is It important to Update Old Blog Posts?
How to Choose Which Content to Refresh?
How Often Should You Update Old Blog Posts?
25 Ways to Update Old Blog Posts for SEO purposes

Read more here.

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