How to Find Your Competitors Highest Ranking Keywords

Discover how to find your competitors highest ranking keywords using these 5 special methods that will save you time and help you find these competitors keywords fast.

Do you know what your competitors are doing with their marketing efforts? You probably know the basics; they’ll run a seasonal sale around here, they’ll offer a deal to their customers, they have a popup with a call to action and some marketing materials on their site, and so on.

What about the specifics? When they run paid ads, what keywords are they targeting? When they produce content, what are they aiming to rank for? When they’re doing their keyword research, what keywords are they finding?

You can’t get all of this information, of course. At least, you can’t without bribing someone who works in their marketing department, and chances are that’s a good way to get your source fired and potentially prosecuted.

You can, however, get some of this information by analyzing harvested search engine data. There are a lot of advanced tools and some tricks you can use to spy on what your competitors are doing, harvest information, and use that information in some of your marketing.

I do this all the time for my clients. When looking for topics to write for blog posts, I look specifically at what competitors are doing and look for ways to either out-do them, circumvent them, undercut them, or outperform them. It’s highly effective. Why take guesses on what keywords are ranking well when you can see the data for yourself?

5 Methods to Find Competitors Highest Ranking Keywords

Here are top 5 of my methods:

1) Ahrefs Top Pages

2) Alexa’s Competitor Keyword Matrix

3) Moz Link Explorer

4) SEMrush

5) Site Searching

Read more here.