discover what is Google knowledge graph, how does Google knowledge graph work and how you can get featured on Google knowledge graph for your website.
Learn how Google’s Knowledge Graph works, how Knowledge Panels are generated, how to get in or request edits, and how it impacts SEO.
Google’s Knowledge Graph is now comprised of over 500 billion facts about 5 billion entities, according to Google’s Search Liaison, Danny Sullivan.
Google’s Knowledge Graph is responsible for generating the boxes shown in search results for queries about people, places, and things.
Those boxes, called knowledge panels, present a list of key facts pulled from the Knowledge Graph.
According to Google:
“They’re designed to help you quickly understand more about a particular subject by surfacing key facts and to make it easier to explore a topic in more depth.”
How Google Generates Knowledge Panels
Knowledge panels are automatically generated, which Google points out in case anyone thinks there’s someone updating these things manually.
Google’s automated systems aim to show the most relevant and popular information for an entity in a knowledge panel.
What’s shown in a knowledge panel will vary from one entity to another, but generally Google will include:
1) Title and short summary of the topic.
2) A longer description of the subject.
3) A picture or pictures of the person, place or thing.
4) Key facts, such as when a notable figure was born or where something is located.
5) Links to social profiles and official websites.
A knowledge panel may also include more specialized information depending on the type of entity being searched for.
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