Google Disavow tool is part of Google Search Console (formerly Webmaster Tools) that allows websites to discount the value of an inbound link, helping to prevent against link-based penalties. Google’s war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized.
Why do Online Businesses Disavow Links?
The main reason to disavow links is to protect the site from “bad” links that are harming the its reputation (and thus its rank on the Search Engine Results Page). Bad links can be created for many reasons – competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google’s algorithms might change in a way that causes a formerly useful link to become a problem.
Whatever their cause, bad links hurt companies – and the disavow tool is one way to stop the harm from continuing.
How to Properly Disavow Links?
Start by compiling a list of backlinks. There are many ways to do this, but you can start with tools like: