SEARCH MARKETING

Vertical Search Engines

Vertical search engines are search engines that focuses on one specific topic, vertical, industry such as cars industry, B2B or the type of media such as videos, photos, images and file other types. Common examples would include a travel search engine like Kayak, video search engine YouTube, real estate site Trulia, or the image-based interface of Google Search Images.

What is a Vertical Search Engine?
Vertical Search Engine, also called specialty or topical search engine, is distinct from general web search engines, in that their focuses on a specific segment of online content.

The term “vertical” applies to both the indexation and serving of content, which is neatly organized by category. Product searches may take place on Amazon (research shows this to be the most common starting point for product searches), or a consumer may go to a site like Indeed to look for a new job.