Morning Dough
To: Dough Readers


How To Prepare For the Holiday Season & Black Friday

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping season already!

Ranking in Google isn’t something you do overnight, and that is why it’s never too early to start. Remember, the end of the year is approaching rapidly. Don’t forget, Black Friday (27 November) and Cyber Monday (30 November) are kicking off this year’s holiday shopping season. You can set up a lot of content for all occasions. Here, we’ll go over some things you can do to get prepared!

Holiday Shopping Is Different in 2020

As with everything in 2020, the holiday shopping season is going to be different. The past couple of months, we’ve seen COVID-19 spread across the planet and there’s still no end in sight. People are concerned about the future. Many have lost their jobs. As such, it’s hard to predict what will happen exactly making it hard to plan for.

While shops are open in most places, it looks like a large part of your audience will be hesitant to come to your store this year. 2020 was the year online shopping reached new heights — and that trend isn’t slowing down any time soon. So, prepare for a holidays shopping season that’ll be an online event for many.

This year, there’s a big chance that most retailers will only offer online deals. There’s a very good reason for this, of course, shops want to prevent huge gatherings of people hunting for that one exclusive deal. Of course, in-store or curbside pick up will prove popular.

So, if you don’t need to have people come to your store on a specific day, why not extend the online deals with a few days? Don’t be surprised when the holiday shopping season starts well before Black Friday and keeps going for weeks. This makes sense, because if you do want to get those people to your stores, it would be good to spread these over a longer period.

If anything, keep in mind that shoppers will do most of their shopping — or preparations for that — online. In any case, it isn’t getting any easier!

Read more here.