SEARCH MARKETING

How To Get A Knowledge Panel For Your Brand, Even Without Wikipedia

Source: SEL

Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.

Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social profiles or even your most popular products.

While the prevailing guidance may be to simply create a Wikipedia page in order to obtain a Knowledge Panel, there is more than one approach. Although this guide primarily references Google, the suggestions generally apply to Knowledge Panels in Bing search results as well.

Read more here.

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