Morning Dough
To: Dough Readers

SEARCH MARKETING

How to Create an FAQ Page Optimized for Search

Source: CMI

On search result pages, Google works hard to provide searchers with the questions and the answers (or links to the answers).

You usually can see the question-answer functionality integration in two areas:

* People Also Ask feature on the first page of most search engine results
* FAQ rich snippets of popular questions from the listed page
* Help your content get discovered more frequently

Google is always coming up with new sections and elements making search results richer and more interactive. If you maintain a flexible SEO strategy and adapt your tactics to the newest changes, your site will be among the first to enjoy extra organic search visibility.

Capturing more organic opportunities with a well-structured and well-optimized FAQ section is easy and likely to help you achieve many more goals, including better user engagement and more conversions.

Read more here.

YOU MIGHT ALSO LIKE...

Consumed in 5 minutes or less
Get the daily email that makes online marketing news clear, actionable and enjoyable while making more dough.