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Zero click search: the new consumer comfort zone

 Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive

Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions

Barilla Group’s global digital & search marketing manager, Nitin Manhar Dhamelia advises on zero click search optimization and measurement

Zero click search: the new consumer comfort zone

Read more here.

 

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