Zero click search: the new consumer comfort zone
Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive
Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions
Barilla Group’s global digital & search marketing manager, Nitin Manhar Dhamelia advises on zero click search optimization and measurement
Read more here.