SEARCH ENGINE OPTIMIZATION

What is Semantic Search?

What is Semantic Search?

What is Semantic Search?
Semantic search is a marketing terms for the process of information retrieval used by search engines to get the users the most relevant search results, focusing on the meaning behind the search queries instead of the traditional keyword matching.

Semantic search denotes search with meaning, as distinguished from lexical search where the search engine is focused on the traditional and literal matches of the search query without understanding the overall meaning of the query.

The word “semantic” refers to the meaning or essence of something. Applied to search, “semantics” essentially relates to the study of words and their logic. Semantic search seeks to improve search accuracy by understanding a searcher’s intent through contextual meaning.

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