Best Sales Closing Techniques — How to Close A Sale?
Discover what are the best sales closing techniques using these 19 proven sales closing techniques and how to close a sale like a professional every time, again and again.
Only 60% of sales reps in the tech industry satisfied their quota and online 42.5% of salespersons take over 10 months to become productive enough to enhance company goals.
Sales Representative Productivity Statistics
The primary duty of a sales reps is to close sales and if they’re not satisfying their quota or helping their organization achieve its revenue goals then it’s because they aren’t closing sales.
This can be resolved if you know how to use sales closing techniques properly.
Closing strategies are many, but choosing the best ones for the moment will help you achieve your sales targets.
Not every sales close is perfect for the moment. Some do better in particular selling scenarios than others would. This makes it vital for sales reps to be properly equipped with the various closing techniques so they can seamlessly adapt to any selling situation.
We know the pressure. As a sales rep or even a manager over salespersons, you’re under crazy pressure to close the deal or get sales.
So we’ve compiled a list of 19 proven and tried sales closing techniques for you. From Now or Never Close to Needs Close, sales reps will be able to sign off deals in any selling situation.
Before that, though, let’s have a quick run-through on why it’s important to know how to close a sale.
Why is Knowing How to Close A Sale Important?
Let’s begin with some enlightening sales facts. 92% of salespeople state they give up on candidates after those prospects tell them “no” 4 times. Alternatively, the same study showed that 80% of potential customers stated they say “no” 4 times before saying “yes”.
sales representative and potential customer statistics
Did you see that?
A huge bulk of people (80%) tell a sales rep “no” 4 times before changing their minds to try out the new offer. And nearly all sales representatives (92%) don’t go beyond the fourth “no”.
This doesn’t consider the number of founders and sales reps that dance in the stagnant sales zone waters forever, without the possibility of getting an answer from potential candidates.
It’s imperative to say that this statistic doesn’t imply that all prospects are 4 “no’s” away from changing their minds to a “yes”, but it reveals that most candidates won’t close immediately on the first interaction.
By committing to build a relationship, staying in touch with potential customers that have the most to offer (prospects that will benefit the most from your product), and lead follow-up, you’ll outshine your competitors.
Therefore, it’s important to know and understand the various sales closing techniques for every scenario.
19 Proven and Tried Sales Close Techniques to Seamlessly Close More Sales
Closing a deal isn’t as easy as it may seem. In fact, research shows that 80% of sales require 5 follow-ups.
infographic on salespeople different stage of follow-ups
Besides the tenacity, it involves sales reps having to configure their strategy through a tailored pitch that fits in with a particular prospect.
This is responsible for the numerous sales closing strategies available.
Let’s see 19 battle-tried sales closing techniques to consider as a sales rep:
Best Sales Closing Techniques
1) The Assumptive Close
2) The Something for Nothing Close
3) The Now or Never Close
4) The Backwards Close
5) The Hard close
6) The Puppy Dog Close
7) The Option Close
8) The Summary Close
9) The Impending Event
10) The Scale Close
11) The Ben Franklin Close
12) The Needs Close
13) The Objection Solicitation Close.
14) The 70/30 Rule Close.
15) The Takeaway Close.
16) The Question Close.
17) The Probe for Opinion Close.
18) The If I – Will You Close.
19) The Inoffensive Close.
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