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How Marketing On Reddit Works (and How To Do It Right)

Source: Sprout Social

If you’re curious about marketing on Reddit, it is totally understandable why.

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online.

Not to mention that content originating from Reddit tends to score huge numbers on social media.

Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about.

If you approach Reddit like the rest of your social presence, you’re going to be disappointed.

That’s why we put together this guide on how to use Reddit for business and decide if marketing on the platform makes sense for you.

What is Reddit, anyway?

Fair question! To folks who’ve never really navigated Reddit before, the site might look like a hot mess.

The self-promoted “front page of the Internet,” Reddit is basically one-part webform and one-part news site.

Read more here.