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ONLINE MARKETING

What Is A Gif?

A GIF stands for the initials of Graphical Interchange Format (GIF /dʒɪf/ JIF or /ɡɪf/ GHIF). Gif is an image format invented in the year of 1987 by a software developer names Steve Wilhite who was looking for a way to create images that are saved into the smallest file size available.

What Is A Gif?

The format supports up to 8 bits per pixel for each image, allowing a single image to reference its own palette of up to 256 different colors chosen from the 24 bit RGB color space.

In its simplest form, a GIF (pronounced “gif” or “jiff”) is just an image file. Like the JPEG or PNG file formats, the GIF format can be used to make still images. But the GIF format has a special feature.

Gif also supports animations and allows a separate palette of up to 256 colors for each frame.

These palette limitations make GIF less suitable for reproducing color photographs and other images with color gradients, but well suited for simpler images such as graphics or logos with solid areas of color. Unlike video, the GIF file format does not support audio.

 

Related Links:

What Is Animated Gif?

 

Digital Marketing, Marketing Glossary, Marketing Terms, Online Marketing
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