What COVID-19 Did To Customer Loyalty

Source: Marketing Dive

As retailers grappled with out-of-stocks, research found that 75% of consumers opted to shop alternative brands.

Consumers recently have become more loyal to the brands they shop. According to a survey from e-commerce marketing platform Yotpo released last November, a quarter said they were more brand loyal than the previous year.

Helping to drive customers to return are a brand’s product, price point, customer service and its loyalty program. In recent years, several retailers, including Macy’s, Target, H&M and Nordstrom, added new options to their loyalty programs.

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