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ONLINE EVENTS

Facebook Launches Free ‘Paid Online Events’ For SMBs and Others

Source: Facebook

Facebook launches free ‘paid online events’ for SMBs and others – the new all-in-one tool will be free for at least a year, the company says.

A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”

Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, creators, educators and media publishers” to set up paid events or classes online and keep 100% the revenue themselves — except on iOS, where event hosts must give up the 30% “App-Store tax,” as Facebook called it.

The offering is self-contained: hosting, promotion, ticket sales and payment processing are all provided. Businesses, publishers, creators and educators can determine whether they’re eligible here.

Marketers create the event, promote it to their organic followers or through Facebook ads and collect payment through Facebook.

Read more here.

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