What is Programmatic Advertising?

What is Programmatic Advertising?
Programmatic advertising is a marketing term for a real-time automated buying and selling of online ad inventory through an automated bidding system.

Programmatic advertising takes the entire process of buying and selling of online advertising to a new level as it uses algorithmic software that handles the buying, sale and placement of digital ad impressions using ad exchange platforms software.

Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps through a sophisticated ecosystem. Programmatic advertising includes ad slots for digital out-of-home (DOOH), online, streaming, TV, video and voice ads.