What Is Pay Per Lead (PPL)
Pay-per-lead (PPL) is a performance based online advertising model used to drive traffic to websites, in which an advertiser pays a publisher only on qualifying leads that are generated when the ad is clicked and the user registered to a form by a real user.
What is Pay-Per-Lead Advertising?
Pay-per-lead advertising is an online advertising model in which advertisers pay each time a user that clicked on one of their online ads is registering to become a qualified lead. For example, paying for insurance leads, people that have filled out a form requesting for an insurance quote.
How does Pay Per Lead Work?
Pay-per-lead, a model of performance-based marketing in which advertisers pay a fee each time a user clicks on their ads is filling out a form becoming a lead for potential future sales. Essentially, it’s a way of buying qualified leads to a business, paying only when a visitor clicks on the ad and register by filling out a form.