ONLINE ADVERTISING

What Is Pay Per Click (PPC)

What Is Pay Per Click (PPC)

What is Pay-Per-Click?
Pay-per-click (PPC) is a performance based online advertising model used to drive traffic to websites, in which an advertiser pays a publisher only when the ad is clicked by a real user. Pay-per-click is commonly associated with the leading search engines as their online advertising model is based on pay-per-click.

What is Pay-Per-Click Advertising?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. For example, if we bid on the keyword “Flights to London” your ad will show up in the advertising spot at the very top spot on the Google results page.

How does Pay Per Click Work?
Pay-per-click, a model of performance-based marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to a website, paying only when a visitor clicks on the ad and actually visits the website.

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