ONLINE ADVERTISING

What is a Guerilla Marketing? Guerilla Marketing

What is a Guerilla Marketing? Guerilla Marketing

Guerilla Marketing (not Gorilla Marketing) is an advertisement strategy in which a company uses an unconventional interactions in order to promote a product or service. The term was popularized by Jay Conrad Levinson’s 1984 book Guerrilla Marketing.

What is CPM?

What is eCPM?

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