ONLINE ADVERTISING

What Is DSP? Demand-Side Platforms

What Is DSP? Demand-Side Platforms

A demand-side platform (DSP) is a system used by advertisers allowing them to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory. These DSPs allow for the management of advertising across many real-time bidding networks, as opposed to just one, like Google Ads. Together with supply-side platforms, DSPs enables programmatic advertising.

Read more here. 

What Is Programmatic Advertising? 

What is CPM?

What is eCPM?

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