What is Demand Side Platform?
A demand-side platform (DSP) is software application used by advertisers to buy mobile, search and video ads from a marketplace on which publishers list their advertising inventory, manage multiple ad exchange and data exchange accounts through one interface.
A demand-side platform allows the management of advertising across many real-time bidding networks, as opposed to just one, like Google Ads, together with supply-side platforms, DSPs enable programmatic advertising.
How does a Demand Side Platform Work?
Demand-side platform is an independent third-party software application that allow advertisers to buy, analyze, manage ads across multiple networks from a single interface. Demand-side platform acts as an intermediate between the publishers who own the media to the ad buyers.