ONLINE ADVERTISING

What Is Ad Space?

What Is Ad Space?

What Is Ad Space?
Ad space is a marketing term for a specific area in a website which is allocated for online advertisements. Online advertising using ad space is one of the main advertising revenues for websites. Ad space pricing (also referred as ad real estate) is generally determined according to ad format, placement and website traffic.

Traditionally, ad space has consisted of space for banners on the top and bottom, along with space for buttons on the left and right. Recently, publishers have been experimenting with larger advertising sizes including skyscraper ads and rectangle ads.

Ad space is the area of a website or Web page dedicated to online advertisements. This space is critical for organizations and websites driven by advertising revenue. Ad space pricing is generally determined according to ad format, placement and website traffic.

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