What Is Ad Fatigue? Ad Fatigue
What is Ad Fatigue?
Ad fatigue is a marketing term that will affect all ad campaigns, including the most successful ones. Ad fatigue occurs when a Facebook campaign frequency gets too high, causing the target audience to see the same ads creative many times, again and again and therefore, their responsiveness is decreasing scientifically. Ad fatigue causes your ad campaigns to become less effective over time, hurting your ROI.
How to Save A Facebook Ad From Ad Fatigue?