ONLINE ADVERTISING

What Is A Cookie?

What Is A Cookie?

A delicious baked…err… a cookie is a small digital file that is stored on the user’s computer after they visit a site. This can stay on a computer either permanently or temporarily. Users can clear their cookies, or clear cache, to remove any temporarily stored cookies from their website. Cookies can be used by a business to learn about their customer, how they interact with their website, and remarket back to them based off of their interests.

What is Cookie Stuffing?

What is CPM?

What is eCPM?

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