Marketing Lessons from $14 Billion Spent in the 2020 Election?
I don’t believe there is any greater, more public example of capitalist-driven marketing on display than the American presidential elections. It is, unquestionably: $14 billion marketing spent in just a couple of months.
This pinnacle of influence-driven action is much more than that, obviously. It has potentially disastrous or uplifting consequences for hundreds of millions of Americans and (for most of the past century, though perhaps less so in the future) billions of people around the world.