112 Google Ads Callout Extensions Examples
Source: Google Ads
Google Ads extensions are powerful features very simple when it comes to adding extra information and benefits to ads copy in Google search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.
While there are many different types of ad extensions, not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads.
Callouts, on the other hand, can be applied to any business and any type of offer.
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