What is Local SEO?
What is local SEO? (Local Search Engine Optimization)
Local SEO refers to the practice of optimizing a business, product, brand or service for search queries that are location specific. Search engines use a user’s location based on IP address to determine what results to show the user. When someone searches for Lawyer, Plumber, Dentist, Locksmith, Drugstore or Pizza, the search engines will display first the businesses relevant according to their current location.
Local SEO is very useful for local businesses, like physical stores, serving food locally to the customers’ homes or have people visiting the business office. Optimizing a website using the local SEO practice, is making sure people can find you in physically, not only on the SERP but also on Google Maps results.