How to Improve LinkedIn Lead Quality with Campaign Groups?
Discover how to improve LinkedIn lead quality with campaign groups using these 10 best ways to improve lead quality.
LinkedIn campaign groups are one of the best ways to organize your LI campaigns. 20+ advertisers explain how to make the most of this feature.
LinkedIn is one lean and mean lead generation machine. Although there are numerous strategies marketers employ to generate leads via LinkedIn, one often under looked feature of LinkedIn advertising is LinkedIn campaign groups.
LinkedIn Campaign Groups allow you to set budget, run dates, and build reporting. So, in terms of functionality, they work the same as regular ad campaigns. However, there is one major advantage offered, and that’s improved campaign manageability.
In this comprehensive guide, we’re going to cover the different ways to use LinkedIn Campaign Groups to improve the performance of your ad campaigns.
What are LinkedIn Campaign Groups?
Campaign groups are a tool within LinkedIn’s campaign manager, which helps advertisers to group different campaigns together.
They can be accessed from your LinkedIn Campaign Manager.
Or in the words of Maninder Paul of Amida Consulting Ltd, “Campaign groups are a great organization tool.
They make campaign management easy as you can control budgets, timelines and reporting across multiple campaigns.”
“Different LinkedIn ad types (e.g. Lead Gen Forms, Sponsored Content, InMail, carousel ads, video ads, text ads) perform differently on LinkedIn.
Similarly, segmenting by campaign type (e.g. Awareness vs. Lead Gen) gives advertisers the power to track performance quickly.” Explains Eric Jones of Couture Candy.
By segmenting these different campaigns into LinkedIn Campaign Groups, “Advertisers can more readily see how the different campaign types are performing according to relevant objectives rather than looking at the campaign types holistically.”
10 Best Ways to Use LinkedIn Campaign Groups to Get Better Quality Leads
How can you make the most of LinkedIn campaign groups?
We’ve asked 25 advertising experts to weigh in on the best ways to use LinkedIn campaign groups, here is the list of the 10 best ways:
1) Use the collected audience functionality.
2) Target a specific demographic.
3) Track metrics side by side comparison.
4) Set the total budget for multiple campaigns at once.
5) Conduct lead generation campaigns.
6) Separate by contract year and ad type.
7) Create different campaign groups.
8) Group campaigns together.
9) Implement LinkedIn’s conversion tracking.
10) Track metrics before, during and after the campaign.